[FMC] Fwd: Heinz cleared over TV soup advert

[Zachary Lyons]

Any ideas on how we can protect the farmers market brand name here in  
the states?  I am rather tired of our good name being exploited to  
sell anything from salad dressing to canned tomatoes.  Albertson's  
grocery store chain calls its produce department "farmers market,"  
and a local natural foods coop advertises that its produce is  
"farmers market fresh."  Both assertions are false, and they  
undermine the public's impression of farmers market quality.  Is  
there some point that we move to legally protect the term "farmers  
market?"

-Zach Lyons

On Mar 27, 2008, at 5:41 AM, Stacy Miller wrote:

> This is from a British news service...
>
> Heinz cleared over TV soup advert
>
>
>
> The Heinz 'Farmers' Market' soup ad featured The Archers theme tune
> Food giant Heinz has been cleared by the Advertising Standards  
> Authority (ASA) of misleading the public over its Farmers' Market  
> soup range.
> The watchdog rejected 25 complaints that the advert implied the  
> soup was made from ingredients sourced at a farmers' market.
>
> The ad invited viewers to "taste the countryside" and featured the  
> theme tune to The Archers radio drama.
>
> The ASA said Heinz had clearly stated how it sourced the ingredients.
>
> Complaints were brought by members of the public and several  
> farming organisations, including Hampshire Farmers' Markets Limited  
> and The Real Jam and Chutney Company.
>
> But Heinz, based in Middlesex, told viewers that the soups'  
> contents were from the UK and abroad, said the ASA.
>
> The ASA concluded: "We considered that most viewers would  
> understand that it was unlikely that a canned product, distributed  
> on a national scale by Heinz, would be made from ingredients  
> sourced locally from farmers' markets."
>
>
>
>
> Create a Home Theater Like the Pros. Watch the video on AOL Home.
>
>
>
> -- 
> -------------------------------------
> Stacy M. Miller
> Executive Secretary
> Farmers Market Coalition
> stacy at farmersmarketcoalition.org
> 304-685-2669
> www.farmersmarketcoalition.org
>
> "All of the animals except for man know that the principle business  
> of life is to enjoy it."
> - Samuel Butler
> _______________________________________________
> fmc mailing list
> fmc at lists.farmersmarketcoalition.org
> http://lists.easilyamusedinc.com/mailman/listinfo/fmc

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