[FMC] Fwd: Heinz cleared over TV soup advert

[Stacy Miller]

 This is from a British news service...

Heinz cleared over TV soup advert


    [image: Bowl of soup] The Heinz 'Farmers' Market' soup ad featured The
Archers theme tune
*Food giant Heinz has been cleared by the Advertising Standards Authority
(ASA) of misleading the public over its Farmers' Market soup range.*

The watchdog rejected 25 complaints that the advert implied the soup was
made from ingredients sourced at a farmers' market.

The ad invited viewers to "taste the countryside" and featured the theme
tune to The Archers radio drama.

The ASA said Heinz had clearly stated how it sourced the ingredients.

Complaints were brought by members of the public and several farming
organisations, including Hampshire Farmers' Markets Limited and The Real Jam
and Chutney Company.

But Heinz, based in Middlesex, told viewers that the soups' contents were
from the UK and abroad, said the ASA.

The ASA concluded: "We considered that most viewers would understand that it
was unlikely that a canned product, distributed on a national scale by
Heinz, would be made from ingredients sourced locally from farmers'
markets."



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-- 
-------------------------------------
Stacy M. Miller
Executive Secretary
Farmers Market Coalition
stacy at farmersmarketcoalition.org
304-685-2669
www.farmersmarketcoalition.org

"All of the animals except for man know that the principle business of life
is to enjoy it."
- Samuel Butler
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